Ryan Holiday

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Ryan Holiday
Holiday in August 2012
Born
Ryan Clark Holiday

June 16, 1987 (1987-06-16) (age 39)
Sacramento County, California, U.S.
Occupations
  • Marketer
  • author
SpouseSamantha Marie Hoover (2015–present)
Children2
Writing career
SubjectSelf-help
Notable works
Websiteryanholiday.net

Ryan Clark Holiday (born June 16, 1987)[1] is an American marketer and author.[2][3][4] He became known for marketing Stoicism as a lifestyle and philosophy for modern people, specifically the philosophy advocated by Roman emperor Marcus Aurelius.[5]

Holiday published his first book in 2012, Trust Me, I'm Lying, about his marketing techniques. His other books include The Obstacle Is the Way (2014) and Ego Is the Enemy (2016).

Since 2018, Holiday has hosted The Daily Stoic Podcast.

Background

Holiday was born in Sacramento County and grew up in Sacramento, California. His father was a police detective and his mother a high school principal.[6] He dropped out of the University of California, Riverside, in his sophomore year at 19[7] and moved to Los Angeles to work at a Hollywood talent agency.[3]

Career

Ryan Holiday was a director of marketing for American Apparel.[2] Early on, he "earned a name for himself pranking several media outlets by posing as a fake expert for stories [...] He claims he was exposing flaws in journalistic vetting, but his antics also led to a book deal." Holiday then had a role helping clients plan advertising campaigns with the aim of their coverage going viral.[8] While at American Apparel, Holiday consulted for author Tucker Max,[9] creating "a sneaky way to get young men to see the Tucker Max movie, I Hope They Serve Beer in Hell, by organizing a campaign against the film's womanizing plot and bait(ing) people to protest it".[8] Later, he worked with Robert Greene.[3]

While at American Apparel, Holiday "grew disillusioned with his work as a hype man and decided to write a self-indicting exposé", receiving an advance for a book in 2012.[3] He resigned from American Apparel in October 2014.[10] He runs a marketing firm, Brass Check, and has written about using tactics such as forging and leaking documents, creating fake social media accounts, and buying web traffic for self-generated blog posts on behalf of his clients.[3]

Books

Holiday published his first book, Trust Me, I'm Lying: Confessions of a Media Manipulator, in 2012. It debuted eighth on The Wall Street Journal bestseller list for the hardcover business category.[11] The Financial Times said his revelations in the book are "disturbing" and "chilling";[3] and Business Insider published a list of his "biggest lies" while working in PR.[12]

His next book, Growth Hacker Marketing, was first published in September 2013 by Profile Books in London. The book is about why growth hacking is cheaper and more effective than traditional marketing[13] and was named one of Inc.'s top 10 marketing books of 2014.[14] Holiday's third book, The Obstacle Is the Way, was published in May 2014 by the Penguin Group. By December 2016, the book had sold more than 230,000 copies.[3] In 2014, the New England Patriots and the Seattle Seahawks invited Holiday to visit their respective headquarters to talk about the ideas in the book.[3][9][15] Basketball player Chris Bosh listed the book as an item "he couldn't live without", adding that head coach Erik Spoelstra gave Miami Heat players copies of the book.[16] Holiday published his fourth and fifth books in 2016, both with Penguin. The former, published in June, was Ego Is the Enemy, which uses various historical figures as case studies to illustrate the perils of egotism.[17] The latter was published in October, The Daily Stoic, co-authored by Stephen Hanselman, is a daily devotional containing Stoic meditations.[18] The Daily Stoic reached No. 2 on The Wall Street Journal bestseller list in the hardcover business category,[19] and by 2019, the ebook version was No. 3 in the ebook nonfiction category.[20]

In February 2018, Holiday published Conspiracy with Penguin, about the lawsuit between Gawker Media and wrestler Hulk Hogan and Peter Thiel's involvement in the dispute. It was reviewed by William D. Cohan of The New York Times, who noted that "incessant name-dropping aside—which tends to detract from his gripping narrative—Holiday has written one helluva page-turner."[21] In October 2019, Holiday published Stillness Is the Key.[22][23]

In 2020, Hanselman and Holiday co-authored the Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius. It explores the lives of famous Stoic philosophers and their teachings.[24] Holiday's work Courage Is Calling: Fortune Favors the Brave (2021) studies cardinal virtues, focusing on the importance of courage in personal and professional life.[25] Discipline Is Destiny: The Power of Self-Control (2022) examines the role of discipline in achieving success and fulfillment.[26] In 2023, he published The Daily Dad, offering daily Stoic-inspired insights for fathers.[27] His 2024 book, Right Thing, Right Now: Good Values. Good Character. Good Deeds, emphasizes the importance of ethical behavior and integrity.[28] A review by Will Lloyd for The Sunday Times said: "A former PR man has reinvented stoicism for the masses, and created a bestselling business out of his books. It's a shame they're so terrible."[29] Holiday's 2025 book, Wisdom Takes Work, completes his Stoic Virtues Series.[30]

Through his books, articles and lectures, he has been credited with contributing to the increased popularity of Stoicism.[31] When questioned about his role, he defended it "as a self-help strategy". Alexandra Alter of The New York Times observes that Holiday's approach "sound[s] more entrepreneurial than philosophic" and that "he translates Stoicism [...] into pithy catchphrases and digestible anecdotes for ambitious, 21st century life hackers. He boils down the philosophy's central tenets to inspirational tales from successful people's lives and recasts its ancient maxims about the pitfalls of pride into breathless clickbait."[3] The Independent wrote that he is "leading the charge for Stoicism",[32] especially among Silicon Valley entrepreneurs.[33]

Zoe Williams, writing for The Guardian, said Holiday's books "do not so much represent a meaningful through-line of the ancient philosophy, but instead pick up quotes and notions so freely, attach them to modern exemplars so randomly, that it's like putting stoicism into a Magimix until the only building block of thought you have left is the alphabet".[6]

In 2016, Holiday spoke at Stoicon, an annual conference for academics and practitioners of Stoicism. The organizer, Massimo Pigliucci, said: "Some of [the attendees] looked at [Holiday] as a keynote speaker and said, 'Wait a minute, that's not Stoicism.'" Gabriele Galluzzoo, a professor of ancient philosophy, said: "There was some skepticism about the personal trajectory of the author, since some of the things in his first book don't seem to be aligned with the ideals of Stoicism."[3]

Personal life

Holiday is married to Samantha Marie Hoover, a product management analyst.[7] They have two sons. They live on a 40-acre (16 ha) ranch in Bastrop County, Texas,[3] where Holiday owns and operates an independent bookstore, Painted Porch Bookshop.[34]

Holiday wrote public letters encouraging his father not to vote for Donald Trump in 2016 and 2020.[35][36] Despite his public opposition to Trump's 2016 presidential campaign, Holiday reported that he was offered a communications director position within the Trump administration and did not accept it.[37] He supported Joe Biden in the 2020 United States presidential election.[38] In September 2020, Holiday contributed $10,000 toward the removal of two Confederate monuments from the Bastrop County Courthouse to an alternative site.[39] As of 2022, neither monument had been moved.[40]

Published works

References

  1. ↑ "Ryan Clark Holiday, Born 06/16/1987 in California". californiabirthindex.org. Retrieved August 16, 2025.
  2. 1 2 Monllos, Kristina (June 23, 2014). "Will Dov Charney's Ouster Affect American Apparel's Marketing?". Adweek. Archived from the original on April 19, 2017. Retrieved January 14, 2025.
  3. 1 2 3 4 5 6 7 8 9 10 11 Alter, Alexandra (December 6, 2016). "Ryan Holiday Sells Stoicism as a Life Hack, Without Apology". The New York Times. Retrieved April 20, 2025.
  4. ↑ Keen, Andrew (July 16, 2012). "Keen On... Ryan Holiday: Confessions of a Media Manipulator". TechCrunch.
  5. ↑ Gander, Kashmira (January 13, 2017). "A 2,300-year-old philosophy is being re-branded to fix modern life". The Independent. Retrieved November 30, 2025.
  6. 1 2 Williams, Zoe (October 28, 2024). "The stoicism secret: how Ryan Holiday became a Silicon Valley guru". The Guardian. Retrieved May 5, 2025.
  7. 1 2 Mallozzi, Vincent M. (March 1, 2015). "Reclaiming Their Moment". The New York Times. Retrieved January 14, 2025.
  8. 1 2 Alfonsi, Sharyn; McNiff, Eamon; Robinson, Kelley (January 11, 2013). "Booming Business of Extreme Pranks: When Cashing in on Viral Videos Crosses the Line". 20/20. ABC News.
  9. 1 2 Kix, Paul (May 21, 2020). "The Ancient Credo that fueled the Patriot Way, inspired Nick Saban and helped Ryan Shazier heal". ESPN.
  10. ↑ Monllos, Kristina (December 16, 2014). "American Apparel Names Female CEO to Replace Controversial Founder Dov Charney". Adweek. Archived from the original on June 24, 2017. Retrieved January 14, 2025.
  11. ↑ "Best-Selling Books, Week Ended July 22". The Wall Street Journal. July 27, 2012. Archived from the original on February 3, 2015. Retrieved January 5, 2025.
  12. ↑ Edwards, Jim (August 3, 2012). "The 10 Biggest Lies Told By American Apparel's Top PR Man". Business Insider. Retrieved May 5, 2025.
  13. ↑ Zetlin, Minda (October 16, 2013). "Want a Million Customers? Become a Growth Hacker". Inc. Retrieved November 2, 2025.
  14. ↑ "Top 10 Marketing Books of 2014". Inc. December 10, 2014. Archived from the original on December 7, 2024. Retrieved January 15, 2025.
  15. ↑ Bishop, Greg (December 8, 2015). "How a Book on Stoicism Became Wildly Popular at Every Level of the NFL". Sports Illustrated. Retrieved January 15, 2025.
  16. ↑ Bosh, Chris (May 10, 2019). "What NBA All-Star Chris Bosh Can't Live Without". The Strategist. Retrieved January 16, 2025.
  17. ↑ Illing, Sean (January 12, 2017). "Are You an Egotist? Here's Why the Answer is Probably Yes". Vox.com. Retrieved January 26, 2017.
  18. ↑ Henderson, Bill (November 2, 2025). "The Daily Stoic (book review) (354)". Legal Evolution. Archived from the original on September 20, 2026. Retrieved October 18, 2026.
  19. ↑ "Best-Selling Books Week Ended Oct. 23". The Wall Street Journal. January 26, 2017. Retrieved November 30, 2025.
  20. ↑ "Best-Selling Books Week Ended Jan. 5". The Wall Street Journal. July 19, 2019. Retrieved November 30, 2025.
  21. ↑ Cohan, William D. (February 27, 2018). "Bringing Down a Media Empire". The New York Times Book Review. Retrieved March 8, 2018.
  22. ↑ "Books—Bestsellers". The New York Times. November 1, 2019.
  23. ↑ "The On-Sale Calendar: October 2019". Publishers Weekly. October 2019. Retrieved January 16, 2025.
  24. ↑ Haupt, Angela (October 5, 2020). "13 books to help you weather the rest of 2020 and beyond". The Washington Post. Archived from the original on October 7, 2020.
  25. ↑ "Courage Is Calling with Ryan Holiday". Impact Podcast with John Shegerian. November 23, 2021. Retrieved October 18, 2026.
  26. ↑ Walker, Thomas F. (December 3, 2024). "Book Review: 'Discipline is Destiny' by Ryan Holiday". Objective Standard Institute. Retrieved October 18, 2026.
  27. ↑ "A Year Of Wisdom With The Daily Dad". Go Places Digital. February 19, 2025. Retrieved October 18, 2026.
  28. ↑ Kelley, Andrew (October 16, 2024). "Don't Fall for a Pragmatic Version of Justice". The Gospel Coalition. Retrieved October 18, 2026.
  29. ↑ Lloyd, Will (June 9, 2024). "Right Thing, Right Now by Ryan Holiday review – how to live like a Roman stoic". The Sunday Times. Retrieved May 5, 2025.
  30. ↑ "Wisdom Takes Work by Ryan Holiday". Daily Stoic Store. Retrieved October 18, 2026.
  31. ↑ Barry, Aoife (October 21, 2024). "Meet Ryan Holiday: The marketer who became the modern godfather of Stoicism". Irish Examiner. Retrieved October 18, 2026.
  32. ↑ Gander, Kashmira (December 8, 2016). "Stoicism 2.0: How the 2,300-year-old philosophy has been re-branded for modern life". The Independent. Retrieved January 26, 2017.
  33. ↑ Goldhill, Olivia (December 17, 2016). "Silicon Valley tech workers are using an ancient philosophy designed for Greek slaves as a life hack". Quartz. Retrieved January 26, 2017.
  34. ↑ Meriwether, Kristen (March 24, 2021). "Author Defies Covid Obstacle to Open Bookstore". Post-Register.
  35. ↑ Bondarenko, Veronika (July 15, 2016). "Observer Bars Open Letters From Its Writers About Paper — and Ties to Donald Trump". The Forward. Retrieved October 18, 2026.
  36. ↑ O'Connell, Chris (May 1, 2022). "Bastrop author popularizing Stoicism for a modern age". MySA. Retrieved October 18, 2026.
  37. ↑ Holiday, Ryan (April 2, 2018). "How to Serve a Deranged Tyrant, Stoically". The New York Times.
  38. ↑ Lebedev, Evgeny (June 17, 2024). "Author Ryan Holiday: our culture needs more resilience". The Standard. Retrieved October 18, 2026.
  39. ↑ Mulder, Brandon (September 17, 2020). "Author contributes $10K to move Confederate monuments from Bastrop courthouse". Austin American-Statesman.
  40. ↑ Gore, Hogan (September 29, 2022). "'We're in a holding pattern': Bastrop Confederate monuments' relocation remains unclear". Austin American-Statesman. Retrieved November 2, 2025.
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